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Explainable Machine Learning for Ranking Factors

A Talk by Vincent Terrasi
Head of Data and Product, OnCrawl

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About this talk

It’s now common knowledge that machine learning can be used to predict your ranking factors, your traffic, or perfectly classify images, but it's impossible to point to the factors that most influence a prediction or a classification in each specific case.

However, new methods and techniques make algorithms more understandable to humans, even when dealing with very complex models. This is a huge benefit for machine learning use cases in SEO.

Don’t miss out on this hands-on talk to see why, as we'll look at the case of determining the influence of ranking factors for your site's URLs.

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