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Effective zero-volume keyword research and why it's important

A Talk by Mark Williams-Cook
Founder and Director, Candour &

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About this talk

In this talk, Mark will explain why Google's algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.

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