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Croud presents: Localisation: Expectations versus reality

A talk by Laura Green
Organic Strategy Director, Croud

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This session is sponsored by Croud. If you add this session to your schedule and opt to share your contact details at registration, we’ll pass them on and you may be contacted by their representatives.

In a brand-new report, global digital agency Croud looks at what consumers in different markets in Europe and APAC expect from localised websites - and where brands are falling down. Based on a survey of 1,000 consumers, Croud's Organic Strategy Director, Laura Green, will explore what matters most to shoppers in France, Germany, China, Japan, and South Korea - and how brands can ensure their localised sites live up to expectations. Covering everything from the localisation of imagery and measurements, to site load time and form functionality, Laura will walk attendees through the key considerations for brands, including real-life examples.

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