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CPA & ROAS are dead: Long live lifetime value

A Talk by Jack Brown
Head of Paid Media, Hallam

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About this talk

In this talk, Jack will run through exactly why and how running your Paid Media activity with a CPA or ROAS target as your main KPI could be absolutely killing your business - and how you can take your activity above optimising for vanity metrics to begin seeing exactly which networks, targeting options and ad types are driving the most actual profit for your business.

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