A Talk by Sam Colebrook
Content Strategy Director,
iCrossing UK
About this talk
In this talk Sam will discuss the question - What content we should create? As this is the question at the heart of every content strategy. With ideas coming from everywhere and everyone, content calendars fill up fast. But how can we be sure we're focusing on the right ideas? The ones that will drive real, measurable value for your brand? In this session, we define the questions to ask before jumping into creation. And sharpen the tools you need to answer them.
