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Building a data driven customer experience

A talk by Kenda Macdonald
Prime Ninja, Automation Ninjas

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About this talk

Every business is sitting on a gold mine of data that tells you about your consumers, unfortunately most businesses never utilise this wealth of information. Learn how to easily build your own data driven customer experience, and how to put your data to work. We'll lean on psychology, uncovering how you can progressively profile your audience and adapt their experience for simple journey changes that will enhance their experience. You'll leave with actions you can get stuck into straight away and insights that will help you increase your conversion rates.

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