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B2B Migrations: A Hidden (oft neglected) Goldmine for Mergers & Acquisitions

A talk by Daphne Xenakis
Technical SEO Account Manager, ROAST

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About this talk

Many companies in their quest for growth, start acquiring smaller companies either for their clients or their technology. But many forget the significant value their online presence has earned and leave them to rot. Greater authority, links (and their equity), wider keyword ranking ability and more come to fruition when you start to consolidate your acquisitions into one place.

This session will cover: -What are M&As and why do they happen -The process an SEO should follow -Trials and Tribulations -Success Stories -Key Takeaways

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