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Audience Intelligence & SEO: How To Integrate Data Sources To Develop SEO Personas

A talk by Rory Hope
Marketing Director, Semetrical

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About this talk

In this talk, Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.

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