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5+1 Major Marketing Reporting Challenges, and How to Fix Them

A talk by Olga Denisova
Vice President of Digital Marketing, SEMrush

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About this talk

" We'll go through the major marketing reporting challenges and discuss things like:  - Why set-up reporting doesn't mean anything yet - and what you should check after this talk; - Traps of multi-channel attribution and how you can overcome them; - Answers to CFO on increasing CAC and other disturbing questions; - How reporting in silos can kill your performance; - In the end, what you should actually track.., and some more.  As a result of this talk you will be able to get a better understanding of the reporting system you need and action steps you should take next."

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