Talks covered by this speaker
Automating content optimisation + how to test the impact on CTR and ranks
Categories covered by Michael
About this Speaker
Michael is responsible for the international SEO strategy at Trainline, the world’s leading independent train and coach travel platform.
In the last 3 years Michael and his team have delivered data-led SEO and content initiatives at scale that have contributed significant growth for the business, with highly positive ROI and numerous cross-channel benefits.
Michael joined Trainline from Wavemaker (GroupM/MEC) where he worked extensively on global enterprise SEO clients including GE, J&J and Pfizer, he’s also known dabble in the dev space too.