Marcus Tober is one of the pioneers who established SEO as a marketing discipline and the founder of Searchmetrics back in 2005.
In his position now as Chief Evangelist, he is responsible for highlighting the ever-increasing importance of SEO and providing guidance how the discipline should develop in the future, both internally and externally.
He has a cross-departmental strategic role: he advises on developments and trends in SEO and supports the product team in driving innovation in the Searchmetrics Suite.
In 2016, Marcus was voted European Search Personality of the Year at the European Search Awards.
A self-proclaimed data and statistics geek, he is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.